Wednesday, March 18, 2009

Why you should belong to a credit union

This article on the Huffington Post by Remar Sutton, a consumer advocate and fan of credit unions, asks consumers why they don't belong to a credit union. He says it's probably because most consumers don't know they can. He attributes this to the credit union industry's less-than-great marketing savvy. As the lead marketer for Hawthorne, I have to admit that while we strive for excellence at Hawthorne (and I think we do a pretty good job with the modest resources we have), many smaller credit unions just don't focus on marketing. As a result, consumer awareness is low. We're working to change that via a taskforce through the Illinois Credit Union Leagues statewide awareness campaign, iBelong.

Here is Remar Sutton's take on why you should belong to a credit union...and if you're already one of our members, well, then we're preaching to the choir! Kudos!

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