This WSJ article "Retail and the Rise of the Frugal Consumer" by Paul Vigna, indicates that consumers have begun to spend within their means, finally. The economy is making consumers more frugal...a good thing albeit not good news for retailers. But how many consumers will return to their old habits when the economy gets better. And will it ever return to the boon it once was? Do we really want it to? Many of us developed bad spending habits that are hard to undo. What do you think?
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